Industry Platforms

In-Taxi Digital Advertising

A complete digital signage platform for taxi and cab fleets: deliver targeted video and display ads to passengers and give advertisers proof of every play.
Overview

Turn every ride into a media opportunity

Passengers spend valuable, attentive time in taxis and cabs. Our platform turns in-vehicle screens and rooftop displays into a managed advertising network, helping fleet operators and media companies create a new revenue stream.

Advertisers upload and schedule campaigns, target them by location, date, time and vehicle group, and track performance through playback reports. Operators manage devices, layouts, approvals and billing from a single control panel.

Features

Platform components

Operator control panel

Manage devices, vehicle groups, screen layouts, advertisers, approvals and billing.

Advertiser portal

Advertisers upload creatives, book campaigns, pay online and track results.

Smart targeting

Schedule ads by location, date range, time of day and taxi group.

Ad player app

Auto-registering player that downloads the latest content and plays video, image and text ads in multi-frame layouts.

Engagement widgets

Weather, time, business listings, polls, surveys and like buttons to engage passengers.

Playback reports

Proof-of-play reports for every ad, by vehicle, location and time.

Ideal for
Taxi & cab fleetsRide operatorsMedia agenciesOutdoor advertising companiesAirport transfersBus operators
Implementation

From demo to go-live

01

Consult & demo

We understand your operations and demonstrate the solution against your real scenarios.

02

Configure

Workflows, roles, documents and reports are configured, and customised where needed.

03

Migrate & train

Existing data is migrated and your teams are trained on their day-to-day tasks.

04

Go live & support

Guided go-live followed by responsive support, updates and continuous improvement.

FAQ

Common questions

Answers to what clients usually ask us about In-Taxi Digital Advertising.

Have a different question? Talk to our team.

What hardware does the player run on?
The ad player runs on Android-based screens and tablets suitable for in-vehicle installation.
Can advertisers manage their own campaigns?
Yes. Advertisers can upload ads, book slots and pay online, with operator approval before ads go live.
How is ad delivery verified?
Each device reports playback, so advertisers receive proof-of-play reports by vehicle, location and time.
Can the platform support rooftop displays?
Yes. The platform supports both in-cab screens and rooftop digital displays.

See it working with your own data

Book a personalised demo. We will walk through the solution using your workflows and answer every question.